WHAT IF SPORT COULD CHANGE EVERYTHING?
THIS WORLD RECORD HAS ALREADY RAISED AWARENESS TO ALMOST 100 MILLION PEOPLE AND WITH YOUR SUPPORT, WE CAN GO FURTHER AND INSPIRE CHANGE TO PROTECT ONE OF THE MOST POLLUTED SEAS IN THE WORLD.

AWARENESS
Highlight the threats weighing on the Mediterranean and denounce the ineffectiveness of current protections.

ACTION
Mobilizing on a large scale to protect biodiversity with concrete actions.

IMPACT
Funding impactful projects to strengthen the protection of MPAs in the Mediterranean.
WHAT IF SPORT COULD CHANGE EVERYTHING?
THIS WORLD RECORD HAS ALREADY RAISED AWARENESS TO ALMOST 100 MILLION PEOPLE AND WITH YOUR SUPPORT, WE CAN GO FURTHER AND INSPIRE CHANGE TO PROTECT ONE OF THE MOST POLLUTED SEAS IN THE WORLD.

THE HIDDEN SIDE OF THE MEDITERRANEAN
ONLY 0,04 % OF THE MEDITERRANEAN IS TRULY PROTECTED – TOGETHER, WE CAN CHANGE THAT.

OUR GAME PLAN
HERE’S WHAT WE CAN ACHIEVE WITH YOUR HELP THIS YEAR

JUNE 9-13 2025
UNITED NATIONS OCEAN CONFERENCE IN NICE
Ensuring a presence at the UNOC alongside other organizations that share the same mission, aiming to secure high-level global support. With two key objectives: improve the protection of Marine Protected Areas (MPAs) in France. Limit boat speeds in the Pelagos Sanctuary to prevent deadly collisions with cetaceans.

JUNE 14-30, 2025
CALVI-MONACO WORLD RECORD ATTEMPT
Noam Yaron will attempt to swim approximately 180 km across the Pelagos Sanctuary, the largest Marine Protected Area in the Mediterranean. During his preparation and throughout the 5 days and 5 nights—without leaving the water—Noam and his team will share powerful awareness messages about the urgent need to protect the Mediterranean and its biodiversity!

SEPTEMBER 20-30, 2025
WATER LOVER CHALLENGE
THE GREAT CIGARETTE BUTT CLEANUP
The 4th edition of the massive cigarette butt cleanup, dedicated to protecting water and biodiversity. With a single cigarette butt capable of polluting up to 1,000 liters of water, the goal is clear: remove over 1,000,000 cigarette butts in just 10 days! Join us from September 20 to 30, anywhere in the world, and help set a new record!

2026 AND BEYOND
CALL FOR PROJECTS & FUNDING OPPORTUNITIES
Our expert committee will help identify citizen-led initiatives, complementing government-funded efforts, aimed at enhancing the protection of Marine Protected Areas or raising awareness about their importance through social media and other communication channels.